Fall in love with the problem, not the solution.

entrepreneur and „founder guru“ Uri Levine

Every development process has its own character depending on the nature and urgency of the desired or required changes, the acting persons, the pressure of the market and the corporate culture.



Our procedure:

At the beginning of every process, we intensively get to know the problem. We ask questions and listen carefully. Then it gets very individual.

We understand ourselves as partner on a customer-individual way. Hence, we define the required components together with our customer on the way into the future considering three fields of action.

1: Where is the journey going to?  (Vision / Mission)

  • What does the current situation look like? Which strengths do we have, which “pain points” are there?
  • What is our vision? What drives us? What thrills us? For which reason does our company exist at all? What connects us?
  • What are the currents and trends that shape our organization?
  • Why do we want to change at all? What is the current problem or the trigger of the change? This applies both for the rational and the emotional level.

2: What does the way to the goal look like? (Strategy)

  • What will change precisely? For whom?
  • Which goal do we want to set?
  • Who do we have to involve and take along in which way on the management and work level?
  • Which new behaviors do we need to be able to achieve the goals and how do we create the framework conditions which make the new behavior useful?
  • Which processes do we have to redefine?
  • Which co-operations make sense?

3: What do we have to do to loosen the rubber band of the past and invite the future?

  • Success is the best way to acknowledge behaviors. It is essential for the success of the change to recognize which behaviors were reasonable in the past, but are no longer useful. Which beloved behaviors should be dropped?
  • Which areas of conflict must be processed?
  • Which questions of power have to be addressed and clarified so that they do not undermine the change consciously or unconsciously?



The greatest danger in times of turbulence is not turbulence; it is to act with yesterday’s logic.

Peter Drucker

Our methods:

  • Experience and professionality: Every consultant at YUMURI combines individual corporate and leadership experience with profound consultancy expertise.
  • We believe in the wisdom of processes and act against the background of systemic organizational theory and process work according to Arny Mindell (
  • Cooperation and diversity: We do not only work for our customers, but also with them. This includes the joint development of the individual process steps. We try to form the process team as diverse as possible on our part and also on our customer’s part to have a diversity of directions of thoughts and feelings in the team. Persons concerned become participants.



Our customers:

Our customers primarily come from the communication and service industries.

Customers in the communication industry:
Hubert Burda Media, DuMont Mediengruppe, Egmont Ehapa Media, Deutscher Fachverlag, Matthaes Verlag, XING AG, Delius Klasing Verlag, emetriq
Customers in the service industry:
Soltane Camphill, ING DiBa, Talanx, Innogy, SON agency
Others: Diocese Trier, Werte erleben e.V.



Customer feedback in espresso format:

The cooperation with YUMURI …

«… … is goal-oriented and always value-adding, enlightening – and simply fun!»
Patrick Wölke, Managing Director DuMont Net GmbH

«… is focused, mostly surprising as well as solution- and result-oriented. And moreover, it broadens the view – and is pleasantly deep and light and fun.»
Cord Dreyer, Head of Center of Expertise Communication, Innogy SE

«… has been very enriching and supported us in focusing on the right and important issues.»
Joachim Eckert, Managing Director Matthaes Verlag